Topics Covered

• Market Sizing
  • Market Size Estimation
    • Top Down Approach
    • Bottoms Up Approach
    • Key Word Analysis Approach
• Ideal Customer Profile
• Market Leadership
• Product Market Fit
  • Niche Identification
  • Customer Behaviour
• Competitive Analysis
  • Competitor Reaction Scenarios
• Idea Validation
• Sales or Marketing
• Business Moat
• Customer Relationship
• Marketing
  • Communication
  • First 100 Customers
• Partnership
• Finance
  • Cost Structure
  • Financial Management
• Why Startups Fail

Topics Detailed in Annexure

• Keyword Analysis
• Interviewing Customers
• Ideal Customer Profile Template
• Questions to Identify Product Market Fit
• Value Assessment for Pricing
• Creative Brief for Marketing
• Risk Management
• Suggested Reading

Presentation of Business Modelling